Jan 26, 2022 7 min read

New New In '22: I Am Alex Auguste

There's been a rebrand for 2022. Allow me to reintroduce myself: my name is Alex Auguste.

This Is A Story...About Change, Growth & Evolution.

It's close to three years ago, that I was shaking my head, somewhat in frustration, telling myself that I was going to hang up the name that graced me with a career as a multi-hyphenated entertainer in Tampa Bay. The problem then, though, was that the career no longer felt like grace. My abilities also didn't feel so multi-hyphenated anymore. In fact, around that time, there really was no entertainment going on at all. I would have spent the large majority of 2019 away from events, away from hosting, and generally to the privacy of my home, on hiatus editing a second edition of my first novel We Missed A Meeting, that had been published the prior year.

The name had been born in the growing talents of a then-19-year-old me, who was performing around town as a Spoken Word artist and host for events both on the campus of The University of South Florida as well as a few small spots in Tampa's poetry scene.

Photo Courtesy of GoodKnocking Entertainment Group, 2014.

From there, it carried me to a more focused medium - radio. As the host of the popular college radio show, GoodKnocking Radio, I was able to put more than one of my talents into the bowl, mix it together, and create something big - huge - out of virtually nothing. The name also helped tremendously when I would later be suspended from any and all university functions and activities for two years. I thought to myself that the name on the document I had to sign wasn't the same as the name I used at the top of every hour of our show, so, why not take up the moniker and turn it into a brand.

From that relentlessness to continue grinding and growing, a 22-year-old me took the stage to introduce Ludacris at the university's Homecoming Carnival and Parade. Finally, no longer suspended from activities, the name was far more of a badge and a brand then it was a cloak. The visibility that had offered by 2012 gave me the opportunity to be on mic at over 700 events over the course of that career.

2019 was on pace to being the only year in ten years that I hadn't hosted an event. In fact, I actually didn't want to. I was ready to hang it all up - the events, the podcasts, the radio, the name - but had it not been for close friends and family, I decided to keep the name publicly while I figured out the finer details of what was next.

In January of 2020, I decided to call it all quits with GoodKnocking Entertainment Group. It was the rose that had grown from the concrete of college radio, an entity that would go independent for internet radio, garnish over 50,000 listens per month, and create a platform for a couple dozen artists in the Bay for their first radio/podcast interviews. Sunsetting that business let me know I was closer and closer to wrapping up the name, but 2020 showed us all that whatever we thought we had planned out wasn't going to go quite as planned.

As you'll learn in my docu-series, MY REAL VIVID LIFE, which is available on YouTube now in a two-part intro, outside of the COVID-19 pandemic, 2020 offered me a nice roller coaster of emotions, reflection, and thinking. It's all of that that had me coming up with a greater idea for my next big move, and would eventually lead me to creating The Unlikely Company. With Unlikely, I didn't have a plan - at all. It was just an LLC, a few ideas, one project, and vibes. But taking the time to sit on the egg 'til it hatches gave me an opportunity to do some deep soul-searching, thinking, and strategizing.

I'm very glad that I didn't abandon ship in March of 2019. It would have been premature. Fate and destiny would have it that I'd be called back to host Love Jones Thursdays again on one of the biggest nights ever - Super Bowl Weekend - in 2021, and would galvanize the whole idea and experience of who I am, what I do, and reposition that multi-hyphenated thing and with even more glow this time.

More pop.

More pizazz.

And as 2021 wrapped up and I initially toyed with the idea of doing a docu-series, I realized that all of this was leading to the same place, it's just the process had to differ. By mid-November of 2021, I put in place that I would be growing away from Mistah Marvel, and moving forward exclusively as Alex Auguste.

Thankfully, this idea was supported heavily by the progressive building of The Unlikely Company is its own new name: MRVL WRLD. And so, creatively, there is no differences between Alex Auguste - the author, the storyteller, the creative - to be shared with any other moniker or personas because, well, Alex Auguste is all of that.

Author. Visual Content Creator. Sales Strategist. Event MC. Podcaster. Artist. Man Crush Monday. Model. Creative Entrepreneur. Entertainer. Personality. & Storyteller.

Multi-hyphenated.

And so, since the Mistah Marvel Era has come to an end, I officially welcome you to my new website: I Am Alex Auguste.

EVERYTHING YOU NEED TO KNOW

On this new platform, my new focuses are: educating, connecting, entertaining.

I Am Alex Auguste operates on a subscription level, allowing for visitors to create an account, subscribe to updates and posts, as well as gain access to premium content.

All levels can gain direct access to posts right to their emails (with an option to meter posts as well as unsubscribe) while we offer benefits and packages such as discounted event tickets, first-access to Vivid Life Apparel, and educational paid content from our MRVL WRLD desk in the form of The Pen.

Education

Our first year as MRVL WRLD had given us the opportunity to work as a lab, testing new apps and software, perfecting our in-house methodology, and more. The Pen is an opportunity for our subscribers to be on the interior of our creative world, where we provide information and details like how-tos on self-publishing, content creation, public speaking, motivational content, direction, and opportunities for collaboration.

At MRVL WRLD, we believe "collaboration is the sincerest form of admiration", and so through our educational content, we hope to share a collaborative environment with our subscribers where we can see you and your work grow and build your own worlds.

Connecting

Shifting gears towards events, I Am Alex Auguste is also the hub for connecting for our introductory services. Introducing the new Work With Me page offers visitors, subscribers, and all to inquire and connect regarding services.

Now using more inuitive contact forms, visitors can be directed and connect directly with records of inquiries and more. From writing services, events, and consulting, there's an opportunity to make the most of this site and channels.

Entertaining

Lastly, we bring it all together across our content stream to deliver refreshing content that brings these three pillars together. Join on our all-new Dope History by Alex Auguste series (also coming to Youtube, Tik Tok, and Instagram). These posts will be educational and informative as Alex Auguste first takes on Black History with little-known or random facts that come from all timelines and corners of the Diaspora.

Also be sure to check out updates and behind the scenes videos, stories, and footage from events such as Love Jones Thursdays, Sunset & Sounds, and The Vivid Life Tour.

TRANSITIONS IN PROGRESS

www.mistahmarvel.com will slowly transition out of operation, with the sites format soon to be used to format the Official MRVL WRLD website, which will be used exclusively to house the company's services, portfolio, and profile.
Vivid Life Apparel will also be gaining its own individual site as a shop, offering all our favorite and original designs and collections, along with a myriad of new offerings. Prior, the apparel line had been housed through the Squarespace Commercial Shop design, but will soon be transitioning over to our new partners at Shopify.
The Upcoming Events Calendar will be housed here at I Am Alex Auguste, with a calendar that visitors can add to their own, offering reminders, ticketing information, and more. For Events, perks like Guest List Offers, discounts, and more will be available via The Vivid Life Tour tag on the site. While the Events Page will offer the visual calendar, this tag page will offer extensive details about events such as organized times, flyers, ticket hubs, and registrations.
Behind the Scenes Videos such as from The Vivid Life Tour and more will begin pouring into the Official Alex Auguste YouTube Channel, in addition to being housed on Instagram.
If you've been subscribed to the MRVL WRLD Email List via Vivid Life Apparel and www.mistahmarvel.com, you will begin receiving newsletters directly from I Am Alex Auguste in accord to your preferences from the site (Books/Content, Events, Apparel, Travel, etc). You will only receive content from this site based on those preferences and site behavior. If you wish to unsubscribe from the newsletters, you will be able to do so.

As all the finer details unfold, I look forward to all these new updates as they roll out. I'm excited for this new year and new leg in the journey, and look forward to treating every day as a holiday in itself. Be on the look out for updates and details from both Alex Auguste and MRVL WRLD to come.